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McDonald’s gained the Grand Prix, the night’s optimum campaign award, for its “Action into McDonald’s” system, which tapped supporter-pushed vogue to co-create a new attire manufacturer with Gen Z-favored shoe brand name copyright.
The whole world's major PR awards programme, committed to benchmarking the ideal PR do the job from around the world.
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Situation Examine: The achievements of McDonald's Kid's Working day marketing campaign in China is often attributed to the power of super enthusiasts, a highly effective collaboration with Mr Doodle, along with the development of the confined-version merchandise that managed to pique collective curiosity.
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Judged by leading experts in click here the fields of PR, communications, and journalism, successful a PRCA APAC Award signifies noteworthy achievement and recognition for remarkable operate in these locations.
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